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Blue Ocean Classics by W. Chan Kim; Renée A. Mauborgne
$32.99 AUD
Category: Business
The authors changed the field of strategy and the language of business forever with their "blue ocean strategy"--a new model for creating uncontested markets that unlock all new demand and growth. This book brings together three of their classic Harvard Business Review articles that upend traditional th ...Show more
Blue Ocean Leadership (Harvard Business Review Classics) by W Chan Kim
$14.99 AUD
Category: Business | Series: Harvard Business Review Classics
Ten years ago, two INSEAD professors broke ground by introducing "blue ocean strategy," a new model for discovering uncontested markets that are ripe for growth. In this book, they apply their concepts and tools to what is perhaps the greatest challenge of leadership: closing the gulf between the potent ...Show more
Blue Ocean Shift: Beyond Competing - Proven Steps to Inspire Confidence and Seize New Growth by Renee Mauborgne, W. Chan Kim
$26.99 AUD
Category: Business
The New York Times and No. 1 Wall Street Journal bestsellerBlue Ocean Shift is the essential follow-up to the classic Blue Ocean Strategy, the 3.6 million copy global bestseller by world-renowned professors W. Chan Kim and Renee Mauborgne.Drawing on more than a decade of new work, Kim and Mauborgne show ...Show more
Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant by W. Chan Kim, Renée A. Mauborgne
$39.99 AUD
Category: Business | Series: G - Reference,Information and Interdisciplinary Subjects Ser.
The global phenomenon that has sold 3.5 million copies, is published in a record-breaking 43 languages and is a bestseller across five continents--now updated and expanded with new content This global bestseller, embraced by organizations and industries worldwide, challenges everything you thought you k ...Show more
HBR at 100: The Most Influential and Innovative Articles from Harvard Business Review's First Century by Harvard Business Review, Michael E. Porter, Clayton M. Christensen, W. Chan Kim, Renee A. Mauborgne
$39.99 AUD
Category: Business | Series: G - Reference,Information and Interdisciplinary Subjects Ser.
The most definitive management ideas of the century, all in one place.Harvard Business Review is the foremost destination for smart management thinking. Now, at its 100th anniversary, this commemorative volume brings together the most influential ideas since its inception.With an introduction written by ...Show more
Red Ocean Traps (Harvard Business Review Classics) by W Chan Kim
$14.99 AUD
Category: Business | Series: Harvard Business Review Classics
As established markets become less profitable, companies increasingly need to find ways to create and capture new markets. Despite much investment and commitment, most firms struggle to do this. What, exactly, is getting in their way? The authors of the best-selling book Blue Ocean Strategy have spent o ...Show more
The W. Chan Kim and Renee Mauborgne Blue Ocean Strategy Reader by W.Chan Kim
$37.99 AUD
Category: Business
The seminal book Blue Ocean Strategy has sold over 3.5 million copies globally and is in print in forty-three different languages. But much of W. Chan Kim and Renee Mauborgne's work on creating new market spaces was originally published in the pages of Harvard Business Review. This book brings the best ...Show more
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